How Hispanics Became Hollywood’s Most Important Audience

Source by Lucas Shaw                 

First in a series: Hispanics have accounted for at least 20 percent of opening weekend ticket sales for every hit this summer, Nielsen research shows

Hollywood experts love to fret about the future of the movie business, but the industry has begun to embrace one group that is indisputably on the rise: the Hispanic audience.

Hispanics are the fastest-growing ethnic group in the United States, and their passion for movies is unsurpassed. The group bought 25 percent of the tickets sold in 2013 though they comprise just 17 percent of the population, according to the Motion Picture Association of America’s year-end study.

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