Hollywood and the 1,000 faces of the Hispanic market

Source by EFE

The Hispanic market is still a mystery for Hollywood and the film industry, eager to benefit from Latinos' growing purchasing power, continues to struggle to understand what is a diverse population.

Research by the Motion Pictures Association of America confirms a trend the studios know well: Hispanics like to go to the movies with their families, and they like it a lot. So much that, adjusting for their demographic presence, they are the most loyal moviegoers.

Hispanics, who are about 17 percent of the population, last year made up 32 percent of the audience for Hollywood movies in the United States. Whites, who are 63 percent of the population, accounted for 43 percent. Read more.

Hollywood director Alfredo De Villa to develop documentary on Hector E. Sanchez

Source by PR NewsChannel

Hector E. Sanchez, Executive Director of LCLAA (Labor Council for Latin American and the Chair of NHLA (National Hispanic Leadership Agenda) is still fresh from receiving the 2014 Spirit of Democracy Community Empowerment & Social Justice Leadership Award from the National Coalition on Black Civic Participation and from mobilizing Latino voters to fight against anti-immigration efforts in Arizona a few days later.

This week comes more news for Hector E. Sanchez: Hollywood and famed filmmaker Alfredo DeVilla says he’s looking at doing a documentary on Sanchez, who plays a central role in national Latino leadership.

“I have had the good fortune of being a proud Mexican immigrant who through hard work, determination and luck I have been blessed to live the American dream.” Alfredo DeVilla said. “Through the prism of cinema I have tried to tell the stories of those from Mexico, Puerto Rico, and elsewhere who have come to America to live the dream and Hector Sanchez is someone who fights for us, every day.”  Read more.